Liebenfelser GroupContact ↗

LIEBENFELSER GROUP AG · SWITZERLAND

Entrepreneurship with a long-term view

For what we hold
dear and important.

A young plant casts the shadow of a large tree – a symbol of growth and the future.

Businesses with a future. Values that endure. Places to call home. And responsibility for the animals that share our lives.

Explore our businesses↓
DEVELOPPRESERVETAKE RESPONSIBILITY

01 / THE GROUP

What brings us together
is our outlook.

What we hold dear and important deserves care and a future. That is why we engage in areas where we want to make a personal difference: businesses, family values, living spaces and life with animals.

For us, sustainability is a commitment that guides our actions: thinking long term, using resources thoughtfully and taking responsibility for the consequences of our decisions. Each business puts this commitment into practice in its own way.

02 / OUR BUSINESSES

Four businesses. Personally important.

01 — HELPING BUSINESSES MOVE FORWARD

Entering new markets.
Putting strategy into action.

Business ideas need a clear route to market – and people who can make them happen. We support companies with go-to-market and strategy implementation, focusing on what makes a practical difference in day-to-day business.

Go-to-Market

Define target customers and value propositions, develop market positioning and align sales channels.

DACH go-to-market model with five connected areas: strategy and focus, marketing, sales, fulfilment and governance.
An integrated go-to-market model for Germany, Austria and Switzerland.
Explore Liebenfelser Consulting ↗

02 — CREATING PLACES TO LIVE

Lasting character.
New life.

We bring sleeping buildings back to life. Liebenfelser Immobilien focuses on resource-conscious revitalisation of farmhouses in Thurgau. Existing buildings become new homes – for example, when a farmhouse is converted into apartments. In this way, we combine the character of old buildings with contemporary living.

Bright entrance with wooden flooring and an antique console table, from LF Immo.
Preserving what exists. Creating new homes.
Visit LF Immo ↗

03 — PRESERVING FAMILY VALUES

What matters today
deserves a future.

Behind wealth are people, a lifetime of achievement and personal aspirations. Our Family Office takes a long-term view of family values, focusing on what should be preserved and developed for the future.

Get in touch personally ↗
BioPetFood – natural pet food

04 — FOR OUR ANIMAL COMPANIONS

Because they are part
of our lives.

For many people, animals are part of the family. Through BioPetFood, we promote thoughtful nutrition for our animal companions, with organic pet food and complementary ranges for dogs and cats. We support specialist retailers with advice, logistics, sales and marketing services.

A wholly owned subsidiary of Liebenfelser Group AG

03 / PERSONALLY COMMITTED

Marcel Meier

Chairman of the Board
Your personal contact

Marcel Meier

Practical experience.
Open to new perspectives.

Marcel Meier has been Chairman of the Board of Liebenfelser Group AG since 2016 and Chief Operating Officer of BioPetFood GmbH since December 2024. Previously, he held various leadership positions at Swisscom, Scout24 and Swiss Marketplace Group (SMG).

His consulting focuses on go-to-market and strategy implementation. He combines leadership experience with academic research through his ongoing Doctor of Business Administration studies at Université Jean Moulin Lyon III.

Executive MBA · HTW ChurDiploma in Real Estate Economics (BI)Advanced Certificate for Executives · MIT Sloan Executive Education
More on LinkedIn ↗

04 / CONTACT

A good conversation is
a good beginning.

Would you like to learn more about our activities
or discuss working together?
I look forward to hearing from you.
Marcel Meier

marcel.meier@
liebenfelser-group.com ↗